Betsy Olum has been named general manager, beauty and merchandising strategy for HSN. Olum, who will report to HSN chief executive officer Mindy Grossman, was most recently senior vice president of marketing for Sephora, a role she held for 10 years.

Former L’Oréal USA executive Jack Wiswall has come out of retirement to become chief operating officer of Bond No. 9, where he will work with founder and president Laurice Rahme on the new “I Love NY” license, as well as Bond’s organizational structure and sales development. Plans call for ultimately launching 15 I Love NY fragrances, with the first three slated for fall

Elizabeth Morello has been named senior vice president, brand marketing and merchandising at Birchbox, the online subscription beauty retailer. Morello, who was most recently group vice president of cosmetics at Macy’s Inc., will oversee brand relationships and the company’s e-commerce offerings

Carey Grange has been appointed president of Temptu, where she will help develop a multichannel distribution strategy for the airbrush makeup brand. Grange, who reports to ceo Michael Benjamin, was most recently executive vice president at Murad.

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