Joel Clark Orenstein, who has held executive posts at companies such as Halston, Oscar de la Renta outerwear, J. G. Hook, Fashion Ribbon, Federated Department Stores and Lord & Taylor, has started his own consulting firm.

Orenstein Fashion Business Planning & Merchandising Service will offer services such as business planning, financial analysis, merchandising, sales management, evaluation of channels of distribution, sourcing and marketing.

Based in Southport, Conn., Orenstein is working with a team of merchants and business analysts on a freelance basis. He said he hopes to help young companies survive in a challenging environment by reevaluating their current business and showing them opportunities to diversify, as well as how to source, finance and market their operations effectively.

“I know the factories, I know marketing, and I can position a business to get them on the right track,” said Orenstein, who has established a Web site at

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