P&G Taps Brown for Top Tech Spot

Procter & Gamble Co. has named Bruce Brown as chief technology officer, succeeding G. Gilbert Cloyd, who is to retire Sept. 1.

Procter & Gamble Co. has named Bruce Brown as chief technology officer, succeeding G. Gilbert Cloyd, who is to retire Sept. 1.

This story first appeared in the May 15, 2008 issue of WWD.  Subscribe Today.

The Cincinnati-based consumer goods giant said Wednesday that Brown, 49, who is currently vice president of research and development for global hair care and global hair colorants, is to be appointed to the chief technology post on June 1, at which time Cloyd, 62, will be named officer on special assignment.

Upon becoming chief technology officer, Brown, a 28-year veteran of P&G, will report to Robert A. McDonald, chief operating officer. As officer on special assignment, Cloyd, who has been with the company 33 years, will report to chairman and chief executive officer A.G. Lafley. Both Brown and Cloyd will continue to be based in Cincinnati.

In addition to developing capabilities for sustainable top- and bottom-line growth — as well as global productivity — Brown’s responsibilities will include leading P&G’s research and development operations, including R&D work process standards, principles and policies across all P&G business units, the company said.

The firm described the chief technology officer as a “co-architect,” along with the ceo, of P&G’s innovation across business units, and noted: “The chief technology officer owns 25 percent of all R&D resources.”

“Gil transformed P&G’s innovation while preserving the essential part of P&G’s R&D organization — world-class technologists who are masters of core technologies critical to P&G’s businesses,” stated Lafley. “But he was also willing to transform our innovation capabilities. As a result of Gil’s leadership, there’s a broader, more productive, more open and more consistently successful innovation culture at P&G today.”

Lafley added that he has worked with Brown for more than 15 years, and stated that Brown has led “winning innovation across a number of our businesses — including baby care, feminine care and beauty care — and in several geographic markets, including North America, Western Europe and Asia.”

The firm called Brown a “principal leader” in many new approaches that have improved P&G’s productivity.

“He will continue to strengthen P&G’s innovation capability and culture as chief technology officer,” stated Lafley.

— Matthew W. Evans

Wasser Named Perfumer at Guerlain

LONDON — Guerlain has a new nose.

The LVMH Moët Hennessy Louis Vuitton-owned beauty brand has appointed Thierry Wasser as its in-house perfumer starting in June.

Having an in-house perfumer working exclusively for one brand is uncommon, since most companies nowadays outsource scent development to essential oil houses.

Wasser will collaborate with Sylvaine Delacourte, who has headed up fragrance development and evaluation at Guerlain since 2002. Wasser trained with Givaudan and joined Firmenich in 1993, spending nine years in New York before moving to the company’s Paris-based creation center in 2002.

— Brid Costello

Tweens Favor Fragrances, Body Sprays

Fragrances and body sprays are the most popular beauty products among girls ages 8 to 12 years old, the tween demographic, which spends about $500 million annually on beauty products, according to The NPD Group.

Girls in this age group typically begin using beauty products when they are 10 years old, and nearly 60 percent of tweens say they have started using fragrances or body sprays — even as the use of fragrances among younger consumers has been declining, NPD stated.

Also popular among tweens are body washes, cleansers and gels, as well as lip products such as glosses and balms. Skin care is second to fragrance in terms of usage among tweens, with more than 50 percent of tweens having used skin care products, according to NPD, which added that nearly 40 percent of tweens say they have used color cosmetics.