By  on April 6, 2010

Pacific Sunwear of California Inc. has named Paula Lentini as senior vice president of retail to oversee the company’s almost 900 stores. The position had been vacant since last year.

Lentini, former vice president of retail sales and operations for T-Mobile USA, will be responsible for operations, real estate, construction and loss prevention. As of Jan. 30, the Anaheim, Calif.-based company operated 894 stores in 50 states and Puerto Rico.

Lentini also worked at Gap Inc., where she spent seven years as a zone vice president, as well as Victoria’s Secret Stores, Ann Taylor and Macy’s.

PacSun has been beefing up its management team. Gary H. Schoenfeld joined the company last June as president and chief executive officer and is working to turn PacSun around by embracing its California roots.

The company hired former Levi Strauss & Co. executive Robert Cameron in January to be senior vice president of marketing. The next month, Christine Lee, who had been an executive at Urban Outfitters Inc., joined PacSun as senior vice president and general merchandise manager of juniors’ merchandising and design.

Lentini “is a proven field leader with a great track record, having most recently transformed 2,000 T-Mobile stores into regaining their number-one ranking in J.D. Power’s Retail Sales Satisfaction,” Schoenfeld said. “With more than 20 years of apparel retail experience, she has a unique blend of customer engagement, merchandising and organizational development strengths.”

The young men’s and juniors company last month reported a fourth-quarter loss of $36.5 million, up from a $27 million loss in the year-ago quarter. Sales fell 16.8 percent, to $292.6 million from $351.7 million, and dropped 19 percent on a same-store basis. For the year, its loss widened to $70.3 million from $63.8 million in 2008. Sales fell 18.2 percent to $1.03 billion from $1.25 billion as same-store sales fell 20 percent.

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