By  on January 5, 2010

In a move designed to help the company recapture its roots, Pacific Sunwear of California Inc. will today name former Levi Strauss & Co. executive Robert Cameron senior vice president of marketing.

At PacSun, Cameron, formerly vice president of Levi’s Brand Marketing, will be responsible for creating a differentiated experience at the company’s 897 stores around the U.S. as well as on its Web site. He will also work with the company’s major brands to re-create the California lifestyle at its stores. This is a new position.

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