By  on February 17, 2010

Pacific Sunwear of California Inc. has snagged former Urban Outfitters Inc. executive Christine Lee to serve as its senior vice president and general merchandise manager of juniors’ merchandising and design. She succeeds Brad Cunningham, who left the company a few months ago, according to a spokeswoman.

In her new role, Lee will oversee all buying, design and merchandising for the juniors’ apparel and accessories offered in the company’s nearly 900 PacSun stores as well as online.

“Christine’s expertise in fusing customer insight, fashion trends and brands will enable us to create excitement in our stores and a stronger connection to our female customers,” said Gary Schoenfeld, president and chief executive officer of the Anaheim, Calif.-based chain. “With her previous successes in growing both apparel and accessories, Christine will be instrumental as we reestablish PacSun as a favorite destination for fashion, brands and California-inspired product.”

Lee spent nearly 20 years with Urban Outfitters working her way from sales associate to general merchandise manager of women’s apparel and accessories, urban renewal and design, a $300 million business.

The company has been struggling lately and, for the period ended Oct. 31, registered a loss of $10.9 million, compared with a loss of $2.5 million a year ago. Net sales fell 17.1 percent to $268.3 million from $323.6 million and comparable-store sales slid 18 percent. At that time, Schoenfeld said the company would close as many as 150 doors within three years and work to uncover a “deeper understanding” of its different customers.

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