By  on February 2, 2012

NEW YORK — Joseph Park has been promoted to chief executive officer of Bluefly Inc., succeeding Melissa Payner, who has resigned after eight years in the online retailer’s top post.

Park, who will also take Payner’s seat on the company’s board, joined the company in June as chief operating officer after serving as senior vice president of consumer digital products at HarperCollins, where he co-founded the Web site. He was president of BibleGateway when it was acquired by HarperCollins in 2008. A veteran of Microsoft and Amazon, he was co-founder and ceo of

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