Patrice Louvet, vice president of Global Hair Colorants for Procter & Gamble Co., has been named vice president, future strategy and growth, of Global Prestige Products.
Louvet will move from Stamford, Conn., to Geneva for the newly created role and will report to Hartwig Langer, president, Global Prestige Products.
Louvet will be succeeded by Alex Sabbag, currently marketing director for Pantene, hair colorants, Herbal Essences and conditioner for the Central and Eastern Europe, Middle East and Africa Hair Care Global Business unit. Sabbag's new title will be general manager, Global Colorants Brand Franchise Leader. The changes will take effect July 2008.
— Andrea Nagel
Estée Lauder Goes Virtual
The Estée Lauder Cos. is aiming to raise fragrance sales by promoting the category in a virtual universe.
The beauty giant has teamed up with Facebook to tout its products in SuperPoke, a program on the social networking site. "Poking" is said to be one of the most viral activities on Facebook, with a reported 15 million users and an average 100 pokes per second.
This week, Facebook added a number of new virtual activities — which range from blowing kisses to throwing Easter eggs — to its lineup, and that's where Lauder comes in. A new "send message in a bottle" allows users to remind others that Mother's Day is imminent — and puts forth a list of Lauder-owned fragrances, such as DKNY Be Delicious, Tommy Hilfiger Dreaming and Island Michael Kors Capri, along with coupon codes and special gift offers. P&G, Fekkai Look to Future
Craig Bahner, Procter & Gamble's vice president and general manager for North American hair care, seems excited about the upmarket possibilities presented by the latest addition to his stable, Frédéric Fekkai.
On Thursday, the day P&G closed the previously announced acquisition, Bahner sketched out some thoughts on how Fekkai will fit into Bahner's flotilla, consisting of a collection of professional and mass market retail brands. "We have a strong presence in retail hair care," he said, "and a strong presence in professional. But we didn't really have a presence in the prestige segment."Bahner praised Fekkai for pioneering a position in the department store market for hair with a North American distribution of 3,579 doors. When asked about speculation that P&G will develop a Fekkai hair coloring line, Bahner said the company has not even begun to formulate product development strategy. But he said the firm definitely would continue to operate Fekkai's salon business as a source of authority and inspiration as well as a laboratory for product development. He said P&G is committed to the eight Fekkai salons already open and the ninth unit that is being planned for an October opening in the Neiman Marcus in Union Square in San Francisco. "But you will not see 500 Fekkai salons," he quickly added, stressing that P&G is not interested in being seen as a salon operator.
Fekkai, the founder of his company who has been named brand architect, said the eighth salon opened Wednesday in Greenwich, Conn., with a bumper crop of 34 appointments. By comparison, he noted, one of his Los Angeles salons previously opened with only three customers on the first day. "It's a great way to feel the pulse [of new product ideas] and what the customer wants done for her hair," he said, adding that it also creates new awareness.
Fekkai and P&G declined to discuss dollars. But in the past, the Fekkai business has been estimated at $100 million in sales volume for 2007. While the purchase also was not discussed, industry sources estimate that P&G may have acquired the brand from Catterton Partners for $300 million to $400 million.
The Fekkai product range includes a number of specialty-oriented subbrands, adding up to 89 stockkeeping units with prices ranging from $22 to $195.
— Pete Born
L'Occitane Checks in at Hilton
L'Occitane en Provence, which last month began rolling out its beauty products in specialty store distribution at Nordstrom, has reached an agreement with Hilton Hotels & Resorts to build spas at select locations within the hotel chain.
The first L'Occitane Spas at Hilton are expected to open during the fourth quarter of this year in San Francisco; Short Hills, N.J., and Waikoloa Village in Hawaii.L'Occitane Spas will open in newly built Hilton hotels and in converted spas and destination resorts, according to the hotelier, which estimated that it anticipates having 50 L'Occitane spas in Hilton hotels worldwide by 2011.
"L'Occitane brings expertise and world-class products that will allow Hilton to offer a consistent, luxurious spa experience for guests of our hotels around the world," stated Jeff Diskin, senior vice president of brand management at Hilton Hotels & Resorts.
— Matthew W. Evans
Sexy Hair Gets Girlicious
LOS ANGELES — Sexy Hair Concepts, the Chatsworth, Calif.-based firm that's known for its volume-generating hair products, has signed pop music quartet Girlicious, whose members were selected on the CW reality show "Pussycat Dolls Present: Girlicious," to a two-year, multimillion dollar deal.
Sexy Hair will spend $3 million on print advertising this year, and images featuring Girlicious will change monthly for the next seven to eight months.
"The things the company is moving toward are youth, sexiness and diversity," said Jim Morrison, chief executive officer of Sexy Hair. "If you look at these four girls, it is sort of United Colors of Benetton. It was a natural fit and didn't take us long to make a decision."
The Girlicious deal follows a two-year partnership with "American Idol" star Katharine McPhee, who Morrison said helped Sexy Hair reach $250 million in retail sales last year. McPhee was the face for the brand Strong Sexy Hair, and Girlicious will front a product line catering to the ethnic market launching in August-September.
Additionally, Morrison indicated Sexy Hair is looking to purchase this year a company with less than $30 million in retail sales and next year another company with roughly $200 million in retail sales. "We would love to at some point have an organization that was closer to $1 billion than $250 million at retail," said Morrison. "We absolutely would like to find a couple of synergistic companies that function in the salon business."
— Rachel Brown
Unilever's Palm Oil Plan
LONDON — By 2015, Unilever plans to use only palm oil that has been certified sustainable, the company announced last week.The Anglo-Dutch consumer goods giant said it will use certified palm oil as it becomes available in the second half of this year, and aims to ensure its supplies of the ingredient used in Europe are fully traceable by 2012.
The production of palm oil, which is used in cosmetics, food products and biofuels, has been blamed for causing the destruction of peatlands and rain forests in Southeast Asia, as land is cleared there to make room for plantations.
Unilever, which chairs the Roundtable on Sustainable Palm Oil, was picketed last month by Greenpeace activists protesting against its use of palm oil from Indonesia. Greenpeace also recently published a report titled "How Unilever Palm Oil Suppliers Are Burning Up Borneo."
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye