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Paul Deneve Hired by Apple

The executive’s departure from Yves Saint Laurent, where he was chief executive officer, was announced earlier this week.

PARIS Paul Deneve, formerly the chief executive officer of Yves Saint Laurent, has returned to Apple.

Deneve has been named a vice president of the company, where he will work on special projects and report to Apple’s chief executive Tom Cook, an Apple spokesman confirmed.

Deneve had come to the fashion industry originally from Apple, and worked for Courrèges, Nina Ricci and Lanvin before joining YSL in April 2011.

As reported, Deneve will be succeeded on Sept. 1 at YSL by Francesca Bellettini, an executive director from Bottega Veneta, a label also owned by Kering.