By  on April 9, 2009

Lezlee Westine has been named president and chief executive officer of the Personal Care Products Council.

“I look forward to working with the esteemed leadership of the Council and accomplished staff to continue to advocate for consumer safety, quality and innovation,” Westine said Wednesday.

Westine, who will begin her new role in May, succeeds Pamela Bailey, who left the organization in December to head the Grocery Manufacturers Association.

“Lezlee will be a tremendous spokesperson for our industry,” said Dan Brestle, vice chairman and president of the Estée Lauder Cos. Inc., North America and chairman of PCPC, during a phone interview Wednesday morning. “We’re very fortunate to have someone who understands both Washington and the business world.”

Westine is president and ceo of TechNet, a bipartisan political network of ceo’s and senior executives of U.S. technology companies. In that role, Brestle noted, she has been directing and overseeing day-to-day operations, strategic planning and development and implementation of TechNet’s public policy and political agenda.

Prior to joining TechNet, Westine served as the White House Director of Public Liaison from 2001 to 2005 during the Bush Administration, a role, which has prepared her for being PCPC’s face to Congress, said Brestle. “Lezlee has extensive experience in Washington and in her White House role, was responsible for serving as the Administration’s liaision to constituency groups, national trade associations and nonprofit organizations, and worked both sides of the aisle to find common ground with advocacy groups.”

In the late Nineties, Westine served in the administration of then-governor Pete Wilson of California. She also holds an MBA and a law degree. “Given that California is such an active state in terms of proposed legislation affecting our industry, it’s great to have someone on board who understands how things work there,” said Brestle. Indeed, regulation will be the first item on Westine’s agenda, he said. “Last year, we had 100 different potential regulations in 44 states that we had to deal with,” Brestle said. “There are ongoing regulatory issues that will be the first thing Lezlee deals with.”

Brestle praised PCPC’s interim president and ceo, Mark Pollak, who has run PCPC since Bailey’s departure. Pollak will return to his former position as executive vice president and assistant secretary of PCPC after Westine begins in May.

“Mark is a veteran member of the Council senior staff who possesses incomparable knowledge of our industry, and his strong leadership has proven invaluable,” said Brestle. “He did a great job as interim president, and we thank him for his tremendous service.”

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