By  on November 6, 2009

Tom Pecheux has been named creative makeup director for the Estée Lauder brand in a move signalling an intention to give the brand’s color cosmetics category a catwalk edge.

According to Jane Hertzmark Hudis, who took over as global brand president of the Estée Lauder brand in July, the move — unusual in that it gives an outsider substantial access to the company’s flagship brand — is part of her aim to “make Estée Lauder a style leader in the global world of beauty.”

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