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Petit Bateau Taps Blanckaert

Children’s wear brand Petit Bateau is aiming to widen its international footprint with the appointment of Christian Blanckaert.

PARIS — Children’s wear brand Petit Bateau is aiming to widen its international footprint with the appointment of Christian Blanckaert, former director of international affairs at French luxury goods house Hermès, as non-executive chairman.

This story first appeared in the August 25, 2009 issue of WWD.  Subscribe Today.

Blanckaert, 64, will join the company Sept. 1, after his retirement from Hermès becomes effective on Aug. 31.

He will bring a strong international experience in retail and luxury goods, having spent 14 years at Hermès at a senior executive level, and will closely with Philippe Berlan, Petit Bateau’s chief executive.

At Hermès, Blanckaert will be succeeded by Beatriz Cristobal-Gonzalez, who holds the post of commercial director.

Founded in 1893, Petit Bateau is now part of French beauty company Yves Rocher, with a turnover of 265 million euros, or $379 million at constant exchange rates, in 2008 from its 236 boutiques, 112 concessions and 25 outlet stores. Around 40 percent of revenues derive from its international operations.