PARIS — Bernard Arnault has asked his second-in-command to ramp up synergies in Italy.
On Wednesday, LVMH Moët Hennessy Louis Vuitton said vice chairman Pierre Godé would also become vice chairman of LVMH Italia, a new post.
One of Arnault’s top deputies and a chief legal strategist, Godé is to remain a director at LVMH and a member of its executive committee. He is also a director at Christian Dior SA, the holding company for LVMH and the Dior fashion house.
“Pierre Godé has worked alongside me to develop the LVMH Group for the past 30 years,” said Arnault, chairman and chief executive officer. “He is firmly convinced of the essential role played by culture and creativity in preserving the very best of artisanal savoir faire and has always assisted me in promoting a business model anchored in strong value-added thanks to a unique combination of excellence, culture and creativity.”
LVMH said Godé’s mission would be to reinforce the group’s businesses in Italy —which include Bulgari, Fendi, Emilio Pucci, Acqua di Parma and Rossimoda — and to maximize coordination and synergies among these and other brands in the French giant’s stable.
He will be based between Paris and Milan.
LVMH Italia employs more than 5,300 people and generates annual revenues of more than 2 billion euros, or $2.69 billion at current exchange.