In an age of digital, Bloomingdale’s, Lady Gaga and Polaroid still believe in print. They proved it Thursday at the 59th Street flagship in Manhattan, when the GL10 Instant Mobile Printer was launched, the first in a string of products being developed by Polaroid with the megastar. She is working on Polaroid introductions under the Grey Label line, including sunglasses that can take videos and play them back as you wear them, and a camera with a built-in printer.
“For the 21st century, you can’t just think out of the box. You have to crush the box. That’s where Lady Gaga comes in,” said Bobbie Sager, Polaroid’s chairman. “She’s not just a spokeswoman. She’s the creative director. On any of these products, she’s the inspiration and she’s been in several long technical meetings.”
With each product, Sager said Gaga is good at figuring out“how do you live with it, how do you party with it and how do you make it cool.”
Polaroid president Scott Hardy said the singer was instrumental in the design of the mini printer, which in 45 seconds prints photos taken with a smartphone that’s Bluetooth enabled, operating like a portable photo booth. The GL10 printer has a leather grip, a partial brushed aluminum finish and is 15 ounces and 4-by-6 inches in size. It makes 3-by-4-inch prints [40 before needing recharging], uses Zink GL10 paper and requires no ink. Bloomingdale’s has the exclusive on the printer, priced $169.99, until mid-June, when HSN and Costco will join in the selling. Bloomingdale’s also has an interactive window display, with a Lady Gaga mannequin holding a camera that shoots anyone standing on a pixel on the sidewalk and projects a big printout.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews