By  on May 27, 2011

In an age of digital, Bloomingdale’s, Lady Gaga and Polaroid still believe in print. They proved it Thursday at the 59th Street flagship in Manhattan, when the GL10 Instant Mobile Printer was launched, the first in a string of products being developed by Polaroid with the megastar. She is working on Polaroid introductions under the Grey Label line, including sunglasses that can take videos and play them back as you wear them, and a camera with a built-in printer.

“For the 21st century, you can’t just think out of the box. You have to crush the box. That’s where Lady Gaga comes in,” said Bobbie Sager, Polaroid’s chairman. “She’s not just a spokeswoman. She’s the creative director. On any of these products, she’s the inspiration and she’s been in several long technical meetings.”

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