In an age of digital, Bloomingdale’s, Lady Gaga and Polaroid still believe in print. They proved it Thursday at the 59th Street flagship in Manhattan, when the GL10 Instant Mobile Printer was launched, the first in a string of products being developed by Polaroid with the megastar. She is working on Polaroid introductions under the Grey Label line, including sunglasses that can take videos and play them back as you wear them, and a camera with a built-in printer.
“For the 21st century, you can’t just think out of the box. You have to crush the box. That’s where Lady Gaga comes in,” said Bobbie Sager, Polaroid’s chairman. “She’s not just a spokeswoman. She’s the creative director. On any of these products, she’s the inspiration and she’s been in several long technical meetings.”
With each product, Sager said Gaga is good at figuring out“how do you live with it, how do you party with it and how do you make it cool.”
Polaroid president Scott Hardy said the singer was instrumental in the design of the mini printer, which in 45 seconds prints photos taken with a smartphone that’s Bluetooth enabled, operating like a portable photo booth. The GL10 printer has a leather grip, a partial brushed aluminum finish and is 15 ounces and 4-by-6 inches in size. It makes 3-by-4-inch prints [40 before needing recharging], uses Zink GL10 paper and requires no ink. Bloomingdale’s has the exclusive on the printer, priced $169.99, until mid-June, when HSN and Costco will join in the selling. Bloomingdale’s also has an interactive window display, with a Lady Gaga mannequin holding a camera that shoots anyone standing on a pixel on the sidewalk and projects a big printout.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty