The March of Dimes Beauty Ball on March 11 was a night of zealous selling with a touch of poetics. The fund-raising portion of the evening began promptly with the start of an auction minutes after the 400 industry guests took their seats at Cipriani 42nd Street. A total of $100,000 was raised—between auction bids and a call for contributions—before the crowd even got into the main course. Total contributions for the event added up to $710,000, according to the March of Dimes.

 

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