By  on December 13, 2010

PARIS - PPR has named Louise Beveridge its head of corporate communications, effective next March.

Beveridge, 48, succeeds Claude Chirac and will also be a member of PPR's executive committee.

A French and Irish national, Beveridge has been head of brand and communications at the investment solutions division of BNP Paribas since 2007, as well as its head of corporate and social responsibility.

Beveridge has held a variety of posts at financial communications agencies. Her resume includes stints at bank Société Générale, paper giant Antalis and property firm Atisreal.

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