By  on July 7, 2008

Asprey of London is pushing top-tier luxury.

The 227-year-old British brand, which was acquired in 2006 by Plainfield Asset Management and Sciens Capital, is shedding categories such as ready-to-wear and footwear and pushing its core products, including fine jewelry, silver and leather goods. To spearhead the new direction, Asprey chairman John Rigas has lured back former Asprey & Garrard chief executive officer Robert Procop as president and ceo of Asprey.

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