Puma Appoints New European Head

Volfango Bondi succeeds Sergio Bucher as general manager Europe with immediate effect.

PARIS — In the latest management shakeup at Puma SE, the German activewear firm said it has appointed Volfango Bondi as general manager Europe with immediate effect.


Bondi succeeds Sergio Bucher, who has decided to leave the company. Bondi will be based at the company’s headquarters in Herzogenaurach, Germany, and report to chief commercial officer Stefano Caroti.


Puma is searching for a new chief executive officer, having announced last month that Franz Koch would step down at the end of March 2013 after less than two years in the role.


The company has hit a rough patch, with its profitability declining over the last two years. It has warned profits would be significantly lower in 2012 than the previous year, reflecting the impact of restructuring measures designed to offset a sharp decline in sales in crisis-hit Europe.


Bondi joined Puma in 2009 and most recently held the position of director global sales. In his new post, the 47-year-old Italian will be in charge of optimizing the efficiency of Puma’s business model in Europe in line with the region’s recent reorganization into seven geographical areas.