Puma France Promotes Richard Teyssier

New chief executive takes over from Korea-bound Olivier Lorans.

PARIS — Richard Teyssier has been promoted to chief executive officer of Puma France.


He succeeds Olivier Lorans, who after five years in the role has moved to the position of general manager, Puma Korea.


“Puma is a very desirable brand with an innovative style that has strong roots in sports history and combines credibility with a strong consumer focus. I am convinced that these positive aspects will enable the brand to continue on its path to become the most desirable and sustainable sport-lifestyle company in the world. With the help of PPR we are definitively able to strengthen this natural proximity,” stated Teyssier, who joined the company in 2011.


Prior to that he was director of Mars Food France, where he held various positions over 17 years. Teyssier is based at Puma France’s head office, based in Illkirch in Alsace.