PARIS — In a move to secure sales growth and profitability at its new subsidiary Hussein Chalayan, Puma AG named 33-year-old Giorgio Belloli as chief executive officer of the London-based fashion firm.
As reported, PPR-owned Puma, based in Herzogenaurach, Germany, in February appointed Chalayan as Puma's creative director and acquired a majority stake in the Cyprus-born designer's signature brand.
The label, launched in 1994, is now sold in more than 40 countries. A men's wear line was introduced in 2002 and a diffusion line dubbed Chalayan by Hussein Chalayan in 2004. The diffusion line is sold in 103 doors worldwide while Chalayan's main line is carried by 64 stores.
"We needed a CEO before but never had the resources," Chalayan told WWD. "I myself was so spread out that my life became too loaded."
While Chalayan didn't rule out a cruise collection, he said there are other projects in the pipeline. "We need to increase our product categories, expand our business and reach more people," he said. "The idea is to make the language we have developed over the years more accessible and expand our business through the experience of our new CEO."
Belloli, who took up the new post Monday, was most recently at Prada, where he was worldwide marketing director in charge of the Prada Sports collection, Prada Linea Rossa and the Prada Denim Project. He has also worked for Donna Karan, Giorgio Armani and Helmut Lang.
"With [Belloli's] know-how in managing and positioning fashion brands, he will drive the development of the Hussein Chalayan brand to secure long-term growth," stated Puma CEO and chairman Jochen Zeitz.
Belloli, who lauded Chalayan's vision and the innovative partnership between Puma and the designer, will implement the designer's international wholesale strategy and drive the development of existing and future categories. "I believe that the combination of Puma's infrastructure together with PPR facilities will help the brand to gain the visibility it deserves," he said.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
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Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
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