PARIS — In a move to secure sales growth and profitability at its new subsidiary Hussein Chalayan, Puma AG named 33-year-old Giorgio Belloli as chief executive officer of the London-based fashion firm.
As reported, PPR-owned Puma, based in Herzogenaurach, Germany, in February appointed Chalayan as Puma's creative director and acquired a majority stake in the Cyprus-born designer's signature brand.
The label, launched in 1994, is now sold in more than 40 countries. A men's wear line was introduced in 2002 and a diffusion line dubbed Chalayan by Hussein Chalayan in 2004. The diffusion line is sold in 103 doors worldwide while Chalayan's main line is carried by 64 stores.
"We needed a CEO before but never had the resources," Chalayan told WWD. "I myself was so spread out that my life became too loaded."
While Chalayan didn't rule out a cruise collection, he said there are other projects in the pipeline. "We need to increase our product categories, expand our business and reach more people," he said. "The idea is to make the language we have developed over the years more accessible and expand our business through the experience of our new CEO."
Belloli, who took up the new post Monday, was most recently at Prada, where he was worldwide marketing director in charge of the Prada Sports collection, Prada Linea Rossa and the Prada Denim Project. He has also worked for Donna Karan, Giorgio Armani and Helmut Lang.
"With [Belloli's] know-how in managing and positioning fashion brands, he will drive the development of the Hussein Chalayan brand to secure long-term growth," stated Puma CEO and chairman Jochen Zeitz.
Belloli, who lauded Chalayan's vision and the innovative partnership between Puma and the designer, will implement the designer's international wholesale strategy and drive the development of existing and future categories. "I believe that the combination of Puma's infrastructure together with PPR facilities will help the brand to gain the visibility it deserves," he said.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews