PARIS — In a move to secure sales growth and profitability at its new subsidiary Hussein Chalayan, Puma AG named 33-year-old Giorgio Belloli as chief executive officer of the London-based fashion firm.
As reported, PPR-owned Puma, based in Herzogenaurach, Germany, in February appointed Chalayan as Puma's creative director and acquired a majority stake in the Cyprus-born designer's signature brand.
The label, launched in 1994, is now sold in more than 40 countries. A men's wear line was introduced in 2002 and a diffusion line dubbed Chalayan by Hussein Chalayan in 2004. The diffusion line is sold in 103 doors worldwide while Chalayan's main line is carried by 64 stores.
"We needed a CEO before but never had the resources," Chalayan told WWD. "I myself was so spread out that my life became too loaded."
While Chalayan didn't rule out a cruise collection, he said there are other projects in the pipeline. "We need to increase our product categories, expand our business and reach more people," he said. "The idea is to make the language we have developed over the years more accessible and expand our business through the experience of our new CEO."
Belloli, who took up the new post Monday, was most recently at Prada, where he was worldwide marketing director in charge of the Prada Sports collection, Prada Linea Rossa and the Prada Denim Project. He has also worked for Donna Karan, Giorgio Armani and Helmut Lang.
"With [Belloli's] know-how in managing and positioning fashion brands, he will drive the development of the Hussein Chalayan brand to secure long-term growth," stated Puma CEO and chairman Jochen Zeitz.
Belloli, who lauded Chalayan's vision and the innovative partnership between Puma and the designer, will implement the designer's international wholesale strategy and drive the development of existing and future categories. "I believe that the combination of Puma's infrastructure together with PPR facilities will help the brand to gain the visibility it deserves," he said.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)