PARIS — In a move to secure sales growth and profitability at its new subsidiary Hussein Chalayan, Puma AG named 33-year-old Giorgio Belloli as chief executive officer of the London-based fashion firm.
As reported, PPR-owned Puma, based in Herzogenaurach, Germany, in February appointed Chalayan as Puma's creative director and acquired a majority stake in the Cyprus-born designer's signature brand.
The label, launched in 1994, is now sold in more than 40 countries. A men's wear line was introduced in 2002 and a diffusion line dubbed Chalayan by Hussein Chalayan in 2004. The diffusion line is sold in 103 doors worldwide while Chalayan's main line is carried by 64 stores.
"We needed a CEO before but never had the resources," Chalayan told WWD. "I myself was so spread out that my life became too loaded."
While Chalayan didn't rule out a cruise collection, he said there are other projects in the pipeline. "We need to increase our product categories, expand our business and reach more people," he said. "The idea is to make the language we have developed over the years more accessible and expand our business through the experience of our new CEO."
Belloli, who took up the new post Monday, was most recently at Prada, where he was worldwide marketing director in charge of the Prada Sports collection, Prada Linea Rossa and the Prada Denim Project. He has also worked for Donna Karan, Giorgio Armani and Helmut Lang.
"With [Belloli's] know-how in managing and positioning fashion brands, he will drive the development of the Hussein Chalayan brand to secure long-term growth," stated Puma CEO and chairman Jochen Zeitz.
Belloli, who lauded Chalayan's vision and the innovative partnership between Puma and the designer, will implement the designer's international wholesale strategy and drive the development of existing and future categories. "I believe that the combination of Puma's infrastructure together with PPR facilities will help the brand to gain the visibility it deserves," he said.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion