By  on May 20, 2008

PARIS — In a move to secure sales growth and profitability at its new subsidiary Hussein Chalayan, Puma AG named 33-year-old Giorgio Belloli as chief executive officer of the London-based fashion firm.

As reported, PPR-owned Puma, based in Herzogenaurach, Germany, in February appointed Chalayan as Puma's creative director and acquired a majority stake in the Cyprus-born designer's signature brand.

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