LONDON — Puma has named Torsten Hochstetter to the newly created position of global creative director. He will take up the job today, and report to the brand’s chief executive officer Björn Gulden.
Hochstetter, a German native, will be based at Puma’s headquarters in Herzogenaurach, Germany, and will be responsible for designing, creating and developing the performance and lifestyle collections of the brand.
His job will touch on all product categories, including footwear, apparel and accessories, and he will work hands-on with all of Puma’s respective design teams worldwide.
Gulden called Hochstetter “a proven expert in the sporting goods and fashion design industry. I am pleased that with Torsten we have a long-standing design expert coming onboard Puma bringing extensive experience and know-how to our company,” he said.
Before joining Puma, Hochstetter served as creative director at the surfwear company O’Neill. Prior to that, he worked for Adidas in Germany, the U.S. and Japan. He started his professional career at the German fashion company S. Oliver in 1993.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)