PARIS — Puma has promoted Reinhard Dischner to the post of director of apparel.
He succeeds Yvonne Leguil, who has decided to leave the company for personal reasons, according to a statement from the German sporting goods giant.
Dischner, who has been with the company since 2002, was previously director product and merchandise management apparel and has held various management roles in the firm’s merchandising, buying and product divisions, in both wholesale and retail. He is based at the PumaVision headquarters in Herzogenaurach, Germany.
Dischner, who reports to Puma’s chief executive officer, Franz Koch, is to head up the development of Puma’s apparel business within the framework of the firm’s long-term “Back on the Attack” growth strategy.