By  on September 30, 2009

October is an important month for Evelyn Lauder, who joined the battle against breast cancer 21 years ago. Since then, she has been a leader in raising more than $252 million for her Breast Cancer Research Foundation and has overseen the distribution of 100 million pink ribbons through the Breast Cancer Awareness Campaign conducted by the Estée Lauder Cos.

This also is the 10th anniversary of an initiative to illuminate famed buildings with pink light to raise breast cancer awareness. On Tuesday night, Lauder, accompanied by breast cancer survivor Melissa Etheridge, flipped a switch at the Delta Airlines terminal at Kennedy Airport in New York and boarded a pink ribbon-decorated Delta jet to Washington for a research foundation symposium. And Thursday night, the Time Warner Center in Manhattan will be lighted, along with the adjacent Columbus Circle fountain. On Oct. 12, the Bloomingdale’s flagship is to be bathed in pink. In all, more than 200 world landmarks are expected to be illuminated.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus