By  on January 5, 2011

CVS Pharmacy will enlist the help of Queen Latifah — a Cover Girl spokeswoman — to introduce its new beauty loyalty program on live television tonight.

During the People’s Choice Awards this evening, Queen Latifah, the event’s host, will announce CVS’ Beauty Club, an opt-in extension to the drugstore chain’s existing ExtraCare loyalty program, created in 2001, that boasts 66 million members. Of those card-carrying ExtraCare members, 48 million buy beauty products at CVS, according to the retailer.

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