By  on December 15, 2011

Paul McAdam, former chief executive officer of AllSaints North America, is joining Quiksilver Inc. as president of retail. He will succeed Bradley Sell, a Quiksilver veteran with more than a decade at the company as the president of retail and, earlier, the chief financial officer. Sell is to stay with Quiksilver in a retail finance role.

“The attraction that I have to the brand is it’s got 40 years of great history,” said McAdam, who starts at Huntington Beach, Calif.-based Quiksilver today and will relocate to Southern California from New York. “I think we can have a strong retail handwriting. Whether you like AllSaints or not, it has a very differentiated viewpoint and, at Quiksilver, we can have a strong message at retail, probably stronger than it is today.”

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