Paul McAdam, former chief executive officer of AllSaints North America, is joining Quiksilver Inc. as president of retail. He will succeed Bradley Sell, a Quiksilver veteran with more than a decade at the company as the president of retail and, earlier, the chief financial officer. Sell is to stay with Quiksilver in a retail finance role.
“The attraction that I have to the brand is it’s got 40 years of great history,” said McAdam, who starts at Huntington Beach, Calif.-based Quiksilver today and will relocate to Southern California from New York. “I think we can have a strong retail handwriting. Whether you like AllSaints or not, it has a very differentiated viewpoint and, at Quiksilver, we can have a strong message at retail, probably stronger than it is today.”
McAdam, previously president of Ben Sherman North America, led London-based AllSaints’ push into the U.S. that kicked off in 2009 with an in-store shop at Bloomingdale’s in New York and a retail location in Los Angeles on Robertson Boulevard. AllSaints had planned to open 30 to 50 units in the U.S., where it currently has nearly 15 stores, in three to five years, but its ambitions were apparently tempered by financial struggles. Lion Capital and Goode Partners bought the company in May after nationalization of the Icelandic bank Kaupthing, which had a majority stake in AllSaints, forced the company to restructure.
At first glance, McAdam, who said he resigned from AllSaints months ago, seems like a strange fit for Quiksilver, which is aimed at a much broader audience than AllSaints or Ben Sherman. However, he’s built a track record of quickly raising a brand’s retail profile. At AllSaints, McAdam noted he developed a $100 million business in the U.S. in less than three years. “It is a very vibrant, healthy business,” he said, adding, “They are looking to replace me as we speak.”
Retail has historically taken a backseat to wholesale at Quiksilver. At the end of its last fiscal year, the company had 834 stores worldwide, 540 of which were company owned and 126 of which were in the Americas. At the same time, Quiksilver sold its namesake brand to 11,500 doors in the Americas, and Roxy to 11,300 doors. Some of Quiksilver’s key wholesale accounts are Pacific Sunwear, Nordstrom, Zumiez and Dick’s Sporting Goods.
Quiksilver’s stores are mainly under the Quiksilver, Roxy and DC nameplates, although Quiksilver has been experimenting of late with other concepts, including a Quiksilver Waterman store targeting men in their 30s and older, which opened in July at Fashion Island in Newport Beach, Calif.; a 585 Boardriders store with merchandise from Quiksilver, Roxy and DC that recently opened on Venice Boulevard in the Los Angeles neighborhood of Venice, and VSTR, a clothing line with champion surfer Kelly Slater that will be opening a store at the Malibu Lumber Yard.
“I really think retail can be a very strong piece of the Quiksilver business, and I really think it can act as a showcase for the brands, and I want to try to help them to do that,” said McAdam.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye