By  on November 3, 2011

Craig Stevenson has been promoted to chief operating officer and global brand president of Quiksilver Inc. as it places greater emphasis on creating new products and streamlining operations amid rising costs.

The Huntington Beach, Calif.-based board sport apparel marketer said Stevenson, who had served as the Americas region president, will focus primarily on leading global initiatives in product development, sourcing and planning for enterprise resources. The position of global brand president is newly created. As chief operating officer, he succeeds Joseph Scirocco, who continues to serve chief financial officer.

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