By  on March 15, 2012

A memorial service will be held Monday for longtime Revlon executive Lawrence Wechsler, who headed many of the company’s prestige market businesses before retiring on July 31, 1991.

Wechsler died Thursday of heart and respiratory failure at his retirement home in Boca Grande, Fla., according to a family friend, Jean Zimmerman. He was 86.

Wechsler was a surviving member of the generation of executives molded by Revlon founder Charles Revson, who recruited Wechsler in 1961. During his 30-year tenure with Revlon, Wechsler served in a series of marketing and top management positions, including president of the Borghese, Ultima and Fine Fragrance group of brands and president of Revlon Cosmetics and Fragrances, U.S. He was in charge of the department store division, known as Group III.

After he retired, Wechsler taught at Parsons School of Design for 10 years, and consulted at Christian Dior cosmetics and fragrances.

Born in Brooklyn, Wechsler served on the boards of the Cosmetic, Toiletry and Fragrance Association (now the Personal Care Products Council) and other industry organizations, as well as the New School and the New School of Jazz.

Wechsler is survived by his wife of 37 years, Jan Dean Wechsler; his son, Bradley J. Wechsler, and his wife, Patty Newburger; three grandchildren, Samantha, Robert and David Wechsler, and a niece and a nephew. The memorial service will be held at 4 p.m. Monday in Frank Campbell Funeral Home at 1076 Madison Avenue, at 81st Street.

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