Natura Bisse founder Ricardo Fisas died Saturday in Barcelona of injuries suffered in a traffic accident. He was 83.

Fisas started the treatment company in Barcelona in 1979 after he lost his job managing a factory that produced livestock feed. He developed his first creams based on his theory that proteins had softened the hands of workers in the plant.

The company’s name was a nod to Jacqueline Bisset, who epitomized glamour to Fisas, and a play on the word “natural,” he told WWD in 2007.

With his wife, Gloria, Fisas invested heavily in research and development, focusing on marine extracts and other botanical ingredients.

Natura Bissé grew to more than 300 products and became popular first in Spain’s big spa business. Fisas expanded to 30 countries throughout Europe and the Middle East, successfully reentering the U.S. market in 1995.

Fisas retired in 2007 and passed management of the private company to his children, Veronica, Patricia and Ricardo.

In a statement praising his spirit, optimism, integrity and leadership, the company said, “He leaves an indelible legacy in Natura Bissé, one of excellence in all that he did, a philosophy of working as a team within a family environment, the elegance and business savvy with which he directed Natura Bissé from its inception and his commitment to empowering underprivileged women through his foundation.”

The brand is carried by Neiman Marcus, Bergdorf Goodman, Barneys New York and more than 100 specialty stores and spas in the U.S. Natura Bissé’s annual revenue is about 34 million euros, or $45 million at current exchange rates, according to the El País Catalonia news organization.

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