By  on October 18, 2013

LONDON — British pop star Rita Ora is the latest star to add her celebrity wattage to Rimmel, which has partnered with her on a collection of nail polishes and lip colors.

But Rimmel has been trading on the popularity of celebrities since 1842. Back then it was the queens and princesses of Europe who were the stars. Eugene Rimmel — son of the spectacularly named French perfumer Hyacinthe Mars Rimmel, who arrived in London and opened the first Rimmel shop on Albemarle Street in 1834 — harnessed their names and likenesses to put them on fragrances to sell to a public that was just as royal-obsessed as it is today. The 10 royal warrants from the royalty of Belgium, Spain, Portugal and more didn’t hurt either.

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