LONDON — British pop star Rita Ora is the latest star to add her celebrity wattage to Rimmel, which has partnered with her on a collection of nail polishes and lip colors.
But Rimmel has been trading on the popularity of celebrities since 1842. Back then it was the queens and princesses of Europe who were the stars. Eugene Rimmel — son of the spectacularly named French perfumer Hyacinthe Mars Rimmel, who arrived in London and opened the first Rimmel shop on Albemarle Street in 1834 — harnessed their names and likenesses to put them on fragrances to sell to a public that was just as royal-obsessed as it is today. The 10 royal warrants from the royalty of Belgium, Spain, Portugal and more didn’t hurt either.
The brand was acquired in 1996 by Coty, which began a re-branding program that saw Kate Moss become the face of the brand in 2001, a role she still holds 12 years later. Georgia May Jagger joined Moss in 2010, after a period during which names including Zooey Deschanel, Coco Rocha, Lily Cole and Sophie Ellis-Bextor had all fronted campaigns for the brand.
Like many British girls, Ora’s relationship with Rimmel began in her teenage years, when she would spend her lunch money on cover-up. “I had spots; I still do,” she explained. “I was in school and I had, like, 5 or 6 pounds [about $8 or $9.60 at current exchange]. I wasn’t the richest kid on the planet. I would go and buy a red lipstick that I couldn’t wear with uniform and I’d have to wait until 3:30 p.m. to even put it on, which I always did, even though my mum thought I looked ridiculous.”
Ora says her first run in with cosmetics happened when she encountered a red lipstick in her mother’s gold makeup bag. “It looked so good, I wanted to eat it,” she remembered. She also had a proclivity for making snacks out of wax crayons, to her mother’s dismay, which was the inspiration for the lipsticks’ format. “It’s cool to have that childhood memory in this lipstick. It kind of makes it funny and it always makes me laugh,” she said.
With her blonde curls, dark brows and hyper-colored pout, Ora name checked Marilyn Monroe and Madonna as references for her signature look, but also said that Freddie Mercury’s confidence and “crazy ways,” as well as the “exaggeration of pinup girls,” have been her inspirations.
Her collaboration is made up of seven chubby lip shades and 12 colors of 60 Seconds nail polish — six cool tones and six warm ones — all of which feature Ora’s likeness on a postage stamp done in a Warhol-sequence pop-art style. The pop star said her favorites were “Ora-gasmic Orange” for nails and “Richer The Better,” a true red, for lips. Prices have yet to be announced but Rimmel’s 60 Seconds nail polish sells for 3.99 pounds, or $6.40, and lipsticks start from 4.99 pounds, or $7.95.
While Rimmel said that it was still to be confirmed as to whether the collaboration would continue into future lines or seasons, Ora was keen to grow the collection. “I wanted to start small because it was my first thing,” she explained. “I wanted to see how that goes and, if it works, we expand, that’s the aim. I see what they like, what they don’t like and kind of evolve and make it right.”
“We wanted to do an artist collaboration with someone with a real point of view,” said Friedemann Schmid, vice president of Rimmel London, of this partnership. “The plan is to do a different collaboration with a London artist every year. Whether that be with a pop star like Rita, or an artist, or a fashion designer.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews