By  on March 29, 2013

MILAN — The year is shaping up well for Roberto Martone. The president of Industrie Cosmetiche Riunite sold 60 percent of his affiliated company Italian Fragrances to Gruppo Angelini early this month, before picking up four awards on March 8 at the Accademia del Profumo for ITF’s Trussardi My Land fragrance. The men’s eau de toilette, which hit stores last September, received prizes for best olfactory creation, best fragrance made in Italy, best fragrance from an Italian brand and best packaging.

But Martone has also been busy with a new, more unusual project: In late January, his family’s refurbished old perfume factory opened its doors as a five-star hotel on Via Forcella, in the city’s design-centric Tortona area. Since the opening, the hotel has had an average of 70 percent of its suites occupied, and it is fully booked for Milan’s upcoming design week. 

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