By  on October 13, 2011

Victoria’s Secret has named Bridget Ryan-Berman chief executive officer of its direct business.

Current ceo Pia Ferrario will remain in the role through the holiday and transition into an advisory position with the company. Ferrario joined Limited Brands Inc. in 1989 and was named ceo of Victoria Secret’s direct business in 2007.

Ryan-Berman, a former ceo of Giorgio Armani Corp., has served as chief operating officer of Apple Inc.’s retail division, and as group president of global retail at Ralph Lauren Corp. In addition, Ryan-Berman is a director of the global nonprofit Miraclefeet, which she founded.

“I am confident that we will continue to build on our dominant e-commerce position under Bridget’s leadership,” said Sharen Jester Turney, president and ceo of Victoria’s Secret. “Her impressive career as a merchant leader for some of the world’s most successful and respected brands will translate well for our team and our customers.”

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