By  on September 14, 2011

Saks Inc. has promoted Denise Incandela to chief marketing officer of Saks Fifth Avenue, a new position at the firm.

Incandela will continue to serve as president of Saks Direct, which saw comps gain 50 percent in the last quarter. The company projects it will need more distribution fulfillment capacity by mid- to late-2012 and is considering e-commerce for the retailer’s off5th.com site, which is currently an informational site, Incandela said previously. Recently, the luxury retailer launched a regular flash sale site at saksfashionfix.com, after testing the flash sale format for months on a sporadic basis. In 2009, saks.com began shipping to multiple countries.

“Denise is a proven leader, a strategic thinker, and a great executor who has led the development and extraordinary growth of Saks Direct,” said Stephen I. Sadove, chairman and chief executive officer of Saks Inc. “Denise’s experience in maximizing and capitalizing on customer insights, data analytics and digital marketing will be of tremendous value in driving more integrated marketing initiatives across our lines of business.”

Incandela joined Saks Fifth Avenue in 1999 and held the titles of senior vice president of business development; group senior vice president of Saks Fifth Avenue, and executive vice president. Prior to joining Saks, she was a consultant at McKinsey & Co., working in the retail practice and with Saks Fifth Avenue, which was a client.

Incandela will continue to report to Sadove. Kimberly Grabel, senior vice president of marketing, will report to Incandela. Terron Schaefer continues as executive vice president and chief creative officer, reporting to Sadove.

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