By  on February 10, 2011

Sally Hansen plans to paint a bold stroke of color in fashion, by signing stylist Mary Alice Stephenson as the brand’s style advisor.

In her new role, Stephenson — a fixture on TV, the red carpet and backstage — will aim to more closely align the nail care brand with the fashion world. She will work to “popularize Sally Hansen among fashion elite through partnerships, expert advice and more,” according to the company.

“We’re confident that her intuitive style sense and considerable on camera experience will elevate the brand and keep Sally Hansen ahead of the trends,” stated Annette Devita, senior vice president of marketing for Sally Hansen.

Stephenson said of her new role, “Sally Hansen has always been a staple in my beauty routine, from nail polish to lip gloss. It’s an honor to bring my personal point of view to such an iconic brand."

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