LONDON — Sandra Choi has become the sole creative director of Jimmy Choo, following the abrupt departure of Simon Holloway.
Choi and Holloway had served as co-creative directors since November 2011, following the departure of the company’s cofounder Tamara Mellon.
Under the new organization, Choi will oversee the brand identity and design for all collections, including women’s shoes, handbags, accessories, the recently launched men’s shoes and licensed collections, which now include fragrance and eyewear.
Pierre Denis, Jimmy Choo’s chief executive, said Wednesday that Holloway, who had been with Jimmy Choo since 2010, decided to leave the company to pursue other interests.
“During his tenure, Simon has contributed greatly to Jimmy Choo, both in product and brand development, including the successful launch of both the Jimmy Choo licensee businesses in fragrance and eyewear, and the introduction of the men’s collections. We are grateful for all that he has accomplished at Jimmy Choo and wish him every success in his future endeavors,” Denis said.
Holloway’s departure came as a surprise.
Although industry sources said it took some time for Choi and Holloway to split up their new responsibilities, they were managing their roles well of late, with Holloway looking after men’s shoes and accessories, and Choi overseeing women’s shoes and bags.
They also had a friendly relationship, and would often attend industry and social events together. Last month, Choi and Holloway were in Jimmy Choo’s Milan showroom showing editors and buyers the latest men’s collection.
However, another industry source said that the double role of creative director never worked properly. Choi, the niece of namesake Jimmy Choo, has been with the firm since its inception in 1996, while Holloway was hired in 2010 by Jimmy Choo’s former ceo Joshua Schulman, who joined Bergdorf Goodman last year as president.
Jimmy Choo is a division of Labelux GmbH, a privately held luxury goods group. Jimmy Choo has more than 150 stores in 32 countries.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast