By  on March 23, 2012

LOS ANGELES — Tokyo-based Sanrio Co Ltd., best known for its Hello Kitty brand, has promoted Janet Hsu to chief operating officer of Sanrio Inc., its North American subsidiary.

Hsu, the first female chief operating officer in the company’s 52-year history, was hired as president in 2008. She will continue to be based out of the company’s Torrance, Calif., headquarters.

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