By  on September 19, 2013

Scott Staff has joined Los Angeles-based private equity firm Brentwood Associates as a managing director to focus on business development efforts.

Staff was an attorney at Perkins Coie, where he was global director of business development. Brentwood is a consumer-focused PE firm with an aggregate transaction value of $5 billion since 1984. The PE firm also has more than $850 million of capital under management. Its investments in branded consumer products and specialty retail include direct-to-consumer apparel and lifestyle catalogue operators Soft Surroundings and Sundance.

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