By  on July 7, 2011

Sephora Americas has named Lina Kutsovskaya vice president and executive creative director, a new post.

Kutsovskaya will be responsible for overseeing and guiding the evolution of Sephora’s brand image and will oversee advertising, catalogue, video and Web site design. She will report to Sharon Rothstein, senior vice president of marketing for Sephora, and will be based in San Francisco.

Before joining Sephora, Kutsovskaya was vice president of advertising at Barneys New York. She has also held senior design roles for Teen Vogue and Nylon, and began her magazine design career at Vogue.

“We are committed to elevating the Sephora brand in creative, unique and powerful ways,” stated David Suliteanu, chief executive officer of Sephora Americas. “Our appointment of Lina Kutsovskaya as our executive creative director reflects our dedication to this and to continuously making Sephora a more exciting place to shop.”

“Lina’s accomplishments reflect her visionary eye for design,” stated Rothstein. “The combination of her experience in magazines and in retail is ideal for Sephora as we work to continue to differentiate our marketing approach and reinforce for our clients our commitment to newness and innovation in beauty.”

Sephora Americas currently operates more than 270 stores in the U.S. and Canada, as well as the e-commerce site sephora.com.

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