Levi Strauss & Co. has named Seth Ellison president of the global Dockers brand, effective Sept. 10. He joins the company from Los Angeles-based fashion basics maker Alternative Apparel, where he has been executive vice president and chief commercial officer since 2009.
In his new role, Ellison will manage the strategic direction, marketing and product development of the Dockers brand, reporting to Chip Bergh, president and chief executive officer of San Francisco-based Levi Strauss & Co. He succeeds Anne Rohosy, who was appointed to the newly created position of executive vice president and president of commercial operations, Americas and Europe, for Levi Strauss & Co. in February.
“Seth has a proven track record of driving growth in the apparel industry, growing both large, established brands and start-ups,” said Bergh.
Ellison has more than 30 years of experience in the apparel industry. From 2005 to 2009, he was president of the swimwear group at Perry Ellis International. Earlier in his career, he was president of Nike Inc.’s Hurley International LLC business and vice president and general manager of Nike apparel for the Europe, Middle East and Africa region.
In recent years, the Dockers business has been shrinking as a total percentage of Levi Strauss & Co. sales. The brand accounted for about 12 percent of company sales in 2011, 15 percent in 2010 and 16 percent in 2009. The substantial majority of Dockers sales are in the Americas region, although the brand is sold in more than 50 countries.
For the first half of this year, Dockers sales declined, reflecting a decrease in sales to certain wholesale customers and to lower-margin channels. The brand has aimed to capture younger customers with slimmer styles in a range of colors, including its new D-Zero khaki, which it is bringing to the U.S. from Europe.
In the three months ended May 27, Levi Strauss & Co. posted a 36.9 percent decline in net income, to $13.2 million from $20.9 million in the year-ago quarter. Revenue in the quarter decreased 4.2 percent to $1.05 billion from $1.09 billion.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)