By  on September 6, 2012

Levi Strauss & Co. has named Seth Ellison president of the global Dockers brand, effective Sept. 10. He joins the company from Los Angeles-based fashion basics maker Alternative Apparel, where he has been executive vice president and chief commercial officer since 2009.

In his new role, Ellison will manage the strategic direction, marketing and product development of the Dockers brand, reporting to Chip Bergh, president and chief executive officer of San Francisco-based Levi Strauss & Co. He succeeds Anne Rohosy, who was appointed to the newly created position of executive vice president and president of commercial operations, Americas and Europe, for Levi Strauss & Co. in February.

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