By  on April 4, 2012

Seth Horowitz has joined Iconix Brand Group Inc. as president of the men’s division, a newly created position.

Horowitz served most recently as president of Modell’s Sporting Goods and was also chairman, president and chief executive officer of Everlast.

“We are excited to have Seth join our Iconix team. His vast experience in merchandising, retail and licensing will be an asset to Iconix’s portfolio of brands,” said Neil Cole, ceo of Iconix.

Horowitz will report to Cole and will oversee all men’s brands within the Iconix portfolio, including Rocawear, Ecko, Zoo York, Starter, Ed Hardy, Cut & Sew and Artful Dodger. He will be responsible for overseeing licensing, retail and merchandising for these brands.

At Modell’s, Horowitz is credited with creating and executing the repositioning of the retail chain, while at Everlast, he spearheaded the activewear brand’s global licensing strategy.

“It is an honor to join Iconix,” Horowitz said. “I look forward to bringing my unique expertise in retail and licensing to this great company and team.”

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