Hisayuki Suekawa, president and chief executive officer of Shiseido Co. Ltd., flew from Tokyo to an out-of-the-way neighborhood in northern Manhattan Monday to lend a hand in helping his New York staff plant a cherry tree outside a public elementary school.
The 20 or so Shiseido volunteers, led by Shiseido Cosmetics America ceo Heidi Manheimer, had joined forces with members of the New York Restoration Project in cleaning up the green space and planting the tree at the PS 5 Ellen Lurie school adjacent to a park along the Harlem River Esplanade at Dyckman Street and Harlem River Drive between Inwood and Washington Heights.
It was all part of a worldwide effort by the Tokyo-based beauty giant to celebrate its 140th anniversary through the individual initiatives of Shiseido subsidiaries in 89 countries and areas.
The project undertaken by the New York team was to plant cherry trees in response to consumers posting wishes for the world as part of a virtual tree constructed on the company’s Facebook page. For every 140 wishes posted, Shiseido promises to plant a tree.
Manheimer said that there has been enough response so far to plant 11 trees, all of them earmarked for New York. A total of 45,800 employees are doing projects around the world.
“We exist and we continue to exist because our customers and society have supported us for these 140 years,” Suekawa said through a translator. “We started this program because we really wanted to express our gratitude and do something for communities and also for people around the world.”
Manheimer noted that the mission is “to work within our countries and really focus on our core values: the organization’s focus on women, the environment, arts and culture.”
The environmental requirement was filled Monday at PS 5; the cultural facet came Thursday in Brooklyn, when Shiseido employees were scheduled to visit a nursing home to administer hand massages, do manicures and perform a Japanese specialty — singing karaoke. “This was the customer’s request,” Manheimer quickly added.
“Within each of the areas we have local businesses, it is up to them to decide what they would like to do,” Suekawa added. In Japan, junior high school children are invited to the office to get a taste of work life. In Taiwan, makeup artists, hairstylists and students compete to hone their beauty skills. In Italy, artists vie to have their artwork displayed on a building wall for a year.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews