Sequential Brands Group has a new chief executive officer, Yehuda Shmidman.
Shmidman joins the brand-management and licensing firm today and will be working to build a platform of intellectual property assets involving lifestyle brands that have the potential to grow in other categories as well as have global recognition.
Shmidman succeeds Colin Dyne, who left the company to pursue other opportunities. Shmidman was formerly chief operating officer at Iconix Brand Group. He joined Iconix in 2005, the year Iconix became a pure-play brand-management firm. While there, he headed global business development and was involved in many mergers and acquisitions initiatives, before being named chief operating officer in 2011. During his tenure, Iconix grew from a small five-fashion brand to a company with more than 25 brands generating more than $360 million in licensing revenue across a broad range of sectors.
Shmidman said, “Sequential is looking for globally known brands with recognizable IP assets.…We are looking at middle-market or smaller emerging brands, and we have a focused list of lifestyle brands that have category growth.”
William Sweedler, chairman of Sequential, said, “With Yehuda’s proven track record, we are confident that we have the leader in place to execute our brand-management and licensing playbook going forward. Sequential is embarking on the launch of the William Rast brand at J.C. Penney, and it has signed new cornerstone licensing agreements for its DVS and People’s Liberation brands.”
According to Sweedler, the plan for Sequential is to acquire the IP assets of two dozen brands over the next five years.
Sequential is an over-the-counter publicly traded firm formed through the acquisition of People’s Liberation Inc., Sweedler’s private equity firm Tengram Capital Partners, a separate business that is unrelated to Sequential, in February provided a $14.5 million investment to Sequential, which will be used in part for acquisitions under the brand management firm’s umbrella.
The William Rast shops-in-shop at J.C. Penney are slated to launch in 600 locations in January, and will initially feature men’s sportswear and denim offerings, as well as some accessories products.
Sequential competes with firms such as Iconix and Authentic Brands Group, the stalking-horse bidder for the assets of bankrupt HMX Group. These brand-management and licensing firms are part of a new group of acquirers who are competing with private equity and strategic firms for branded assets in the mergers-and-acquisitions space.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)