By  on August 25, 2014

PARIS — Adding to management ranks to fuel its expansion drive, SMCP Group has named Jean-Philippe Hecquet managing director of its Sandro fashion chain, effective this week.

Hecquet joins Sandro from Tag Heuer, where he was in charge of the watch firm’s retail activities, according to SMCP. Prior to that, Hecquet worked for Louis Vuitton in various operational and management roles in the U.S. and Canada.

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