PARIS — Sonia Rykiel has appointed Leslie Johnsen as managing director, North America, effective Feb. 11.
Johnsen is responsible for the brand's commercial development in North America, reporting to Eric Rousseau, vice president of global sales based in Paris. The move signals the brand’s intention to grow the U.S. market under new owners Fung Brands Ltd., which bought a majority stake in Rykiel last year.
Johnsen was formerly vice president of public relations of Karla Otto Inc., overseeing brands such as Yoox Group, Celine, Marni, Sergio Rossi and Smythson. Prior to that, she held public relations positions at Prada and Givenchy.