NEW YORK — After 17 months in the role, Stefani Greenfield has resigned as chief creative officer of The Jones Group Inc.
She will serve as global creative consultant to Jones and will work on creative and marketing initiatives through her consulting firm, My Next Act. The move is effective immediately.
In her consulting role, Greenfield will work with specific brands within Jones on product innovation and new concepts. Those brands will be Nine West, JonesWorks, Rachel Roy, Brian Atwood and Kurt Geiger, said a spokesman.
“Stefani has done an outstanding job of attracting exceptional talent, and having accomplished that, we are now ready to fully shift product design into our brands,” said Richard Dickson, president and chief executive officer of branded businesses at Jones.
Since coming on board in November 2011, Greenfield has served in the creative function specifically on design, merchandising, marketing and creative services. She had operating responsibility, and those creative areas reported into her. She will no longer have operating responsibility or executives reporting into her.
“I came in, analyzed the design organization, brought in phenomenal people throughout every brand and built the teams, so I could move on to Stage 2. The master plan was always so I could come and go…and bring my obsession with culture, popular culture and the world to The Jones Group. Phase One for me was done,” said Greenfield.
Part of her role was to boost Jones’ U.S. apparel operations, which have struggled. Her tenure was marked by high turnover of long-time Jones executives. Greenfield assembled a new creative team, as well as brought in such talent as ad men Doug Lloyd and Trey Laird and photographer Mark Seliger.
She said her goal was for the Jones brands to run monolithically. “I’m here to be available to the design, creative and marketing services throughout the company. But I need to do it for me entrepreneurially,” she said. She said she’s most proud that she was able to attract and cultivate great talent. “I’m obsessed with the brand architecture we’ve established, if you look at Nine West, the creation of JonesWorks, launching Jones New York jeans and organizing Anne Klein. We’re going to work on all the projects that we’ve been working on, keeping it moving. I’m doing it in a way that works for me,” she said.
She will continue to do multicity tours with JonesWorks. “I came here to help change the way the consumer experiences product, design, marketing and merchandising. Now the closer I can get to what the consumer sees and does, that’s why I’m here,” said Greenfield.
She declined to divulge the length of her consulting contract. “It’s going to be for quite awhile. I am 45. You will see me through being 46 at least,” she said.
She said that this was something she requested and had been talking about for a while. She was initially introduced to Dickson through Stuart Weitzman. “I came here very unexpectedly over lunch. This was not an interview or a headhunter search. It all happened serendipitously. And my whole life I’ve followed my internal compass and it hasn’t done me wrong yet, has it?” said Greenfield.
She is best known for building the Scoop NYC chain of stores. She started her career in the late Eighties at DKNY during the brand’s launch period, then joined Esprit as vice president of design and merchandising. Greenfield cofounded Scoop NYC in 1996 and grew it into a chain of more than 15 units. After leaving Scoop, she launched her consulting firm My Next Act in 2008. She worked on several projects, including Curations for HSN and the Theodora and Callum brand with Desiree Gruber, which continues and sells to stores such as Bergdorf Goodman.
Greenfield said the team she put together is all staying at the firm. “I was here to put design in place to function within the individual brands. We’ve done that. Now it’s about me, and what Stefani Greenfield wants to do, and how Stefani Greenfield wants to add value. I’m my own service, and the service I can provide here.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews