The founders of indie makeup brand Ardency Inn revealed the secrets of successful lifestyle labels.
“A lifestyle is defined by a community of like-minded people, who have [similar] instincts and recognizable characteristics,” began Stephane Siboni, Ardency’s cofounder and co-chief executive officer. “By buying into the brand, the consumer is buying a kind of membership into this group. A great lifestyle is narrow enough that it’s clearly defined and identifiable, yet it has a broad appeal.”
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)