The founders of indie makeup brand Ardency Inn revealed the secrets of successful lifestyle labels.
“A lifestyle is defined by a community of like-minded people, who have [similar] instincts and recognizable characteristics,” began Stephane Siboni, Ardency’s cofounder and co-chief executive officer. “By buying into the brand, the consumer is buying a kind of membership into this group. A great lifestyle is narrow enough that it’s clearly defined and identifiable, yet it has a broad appeal.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"